Life in the Cloud from the perspective of a thirty-year technologist

It’s been a little while since I let my fingers to the walking on my tech journey,

so why am I writing again? Simply put, when you have something exciting to talk about, you want to share it with the world. That is why I am writing again. People get into tech for various reasons. Some enjoy all the 1’s and 0’s that make things work. Some enjoy creating something from nothing. Some enjoy the atmosphere and would be happy if you locked them into a closet with their laptop and fed them regularly. For me, the idea of working on something that reduces complexity and cost…that’s huge.

In October of 2020 I was approached about the idea of joining a company called RStor, Inc. located in Saratoga, CA. There were a couple of benefits to this that attracted my attention. First of all, the chance to work with people that I had either worked with in the past directly, or those who, in another time and life, had been through experiences that I had shared. I felt like I was joining a company full of old friends. But the second reason was the fact that like many brilliant ideas that come out of Silicon Valley, here was another one that had the potential to change the world and how we do business.

Consider Cloud for a moment. Thanks to the Covid-19 pandemic, companies have been accelerating their move to the Cloud for a few reasons. The ability for business to continue while people were working from home was just one of those reasons. But the acceleration was real. But so was the cost. Not long ago I met a guy at the Gartner IT Symposium in Orlando, FL. He shared with me that his monthly cost of egress from AWS was in excess of $25K (usd) per month, and that there had to be a better way to do things. So when I joined RStor and saw their business and pricing model, I immediately thought of this customer. Information Technology has long been thought to be a necessary evil in the cost of doing business, and it probably always will be viewed that way. But it does not need to be. Most companies are not in the IT business, but rather they use IT to help make them money. If you are racing to Cloud adoption, you should be able to do that without it costing you more and more every month, just to access your own data. I mean, you are already paying to store your data there, so why do you need to pay to access what you put there?

RStor Space answers that need by giving you a simple way to store your data in an S3 Cloud, with a simple cost model that does not require you to pay egress fees. That’s right…remove as much data as you want for no additional cost. That’s pretty significant. And then you consider the architecture behind that Cloud. We’re not just sitting in a closet in someone’s house. We’re in the top data centers around the world with onramps in most major cities (with more coming all the time) and what we have created is a solution that brings an Enterprise-class Cloud with all of the features and functionality to you know and love (like 11 9’s of availability) without the cost that you are using to paying.

There is so much to share…and I’ll be doing just that as we move forward in this blog. I’ll be interviewing some of our leadership, talking with other Engineers and Account Executives and digging into the nuts and bolts of why RStor should be a part of your Cloud strategy. Until then, buckle up. It’s going to be a fun ride.


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